The Customer relationship has significantly changed over the last months. The Pandemic accelerated digital channels development. For brands, keeping the contact with customers remains key in order to grasp the key moments of truth, and to propose an experience in line with expectations.
Thus, the Marketing Automation is a key enabler, by modelling customer behaviors, and proposing a targeted communication accross channels (email, mobile app, website, SMS, push...) with personliazed relational programme.
We will share the project details performed by Berdoz, in collaboration with Colombus: starting from a refined customer segmentation, then modelling relational programme with personlized content, mixing engagement and promotion. Based on Actito solution, we will share the major steps of the project, but also the (very!) good results for the first automated campaigns.
As a conclusion, we will discuss new use cases to go beyond, mixing omnichannel personalization, 360° customer view and distributed Marketing.
