When I came into the professional world I knew Aida, Spin, Swot, Kotler, and Jerry Maguire. That was my sales and marketing background.
Today I'm VP marketing of a Marketing Activation Platform for brands willing to leverage data (first-party). Because Data is something you earn and Brands must Activate to build relationships and grow in win-win model.
Curious by nature, always eager to learn, I have worked in sales, customer support, customer management, and product development. It is these experiences that make me who I am and especially the people around me.
This was only possible with the support of a woman and an 11-year-old boy who reminds me of the balance between work and home.
[LEC Physical (ended)] Activating Data for Customer Experience: the personalised relationship program
06/17/2021 | 13h50 -> 14h25 Co-hosted with: Colombus Consulting Forum: Web & Digital Marketing Keywords: 360°, LOGICIELS CRM, MARKETING DE DIALOGUE, PERFORMANCES, GRPDThe Customer relationship has significantly changed over the last months. The Pandemic accelerated digital channels development. For brands, keeping the contact with customers remains key in order to grasp the key moments of truth, and to propose an experience in line with expectations.
Thus, the Marketing Automation is a key enabler, by modelling customer behaviors, and proposing a targeted communication accross channels (email, mobile app, website, SMS, push...) with personliazed relational programme.
We will share the project details performed by Berdoz, in collaboration with Colombus: starting from a refined customer segmentation, then modelling relational programme with personlized content, mixing engagement and promotion. Based on Actito solution, we will share the major steps of the project, but also the (very!) good results for the first automated campaigns.
As a conclusion, we will discuss new use cases to go beyond, mixing omnichannel personalization, 360° customer view and distributed Marketing.