Jean Meneveau is Managing Partner at Colombus Consulting in Switzerland.He worked for more than 15 years as a consultant and as a director in consulting firms like Accenture and Capgemini, mainly in the areas of Marketing, Innovation, Digital & Data.Jean has developed his skills within major B2C and B2B companies and benefits from a recognized expertise on data marketing issues and MarTech and AdTech ecosystems (omnichannel CRM, connected Retail, Precision MARketing, MArketing Automation, CDP, Data, AI...)
[LEC Physical (ended)] Data activation and Marketing Automation for a personalized and responsible customer experience
09/22/2021 | 14h45 -> 15h30 | Room D Co-hosted with: Colombus Consulting Forum: Web & Digital MarketingThe Covid-19 pandemic has encouraged the development of digital channels in customer and citizen relations as never before. This exceptional growth is also a challenge for brands and institutions, which must keep in touch with their customers and users in order to capture key moments in their lives and offer an experience in line with their expectations.
Marketing Automation projects are becoming essential, by proposing to model customer behaviour, and to be able to offer them targeted and personalised communication through digital channels (email, mobile app, website, SMS, push...).
Colombus proposes you to come back on these challenges and to draw the trends of Marketing Automation by mixing omnichannel personalization, 360° customer/user view, and distributed marketing. To illustrate these data activation concepts in concrete terms, we have also invited a panel of clients who have implemented the Actito platform: Berdoz, the canton of Geneva, and Retraites Populaires.
Our guests will share their feedback on different aspects: brand development, customer and citizen experience and knowledge, relational programme, data integration and segregation, personal data protection...
[LEC Physical (ended)] Activating Data for Customer Experience: the personalised relationship program
06/17/2021 | 13h50 -> 14h25 Co-hosted with: Colombus Consulting Forum: Web & Digital Marketing Keywords: 360°, LOGICIELS CRM, MARKETING DE DIALOGUE, PERFORMANCES, GRPDThe Customer relationship has significantly changed over the last months. The Pandemic accelerated digital channels development. For brands, keeping the contact with customers remains key in order to grasp the key moments of truth, and to propose an experience in line with expectations.
Thus, the Marketing Automation is a key enabler, by modelling customer behaviors, and proposing a targeted communication accross channels (email, mobile app, website, SMS, push...) with personliazed relational programme.
We will share the project details performed by Berdoz, in collaboration with Colombus: starting from a refined customer segmentation, then modelling relational programme with personlized content, mixing engagement and promotion. Based on Actito solution, we will share the major steps of the project, but also the (very!) good results for the first automated campaigns.
As a conclusion, we will discuss new use cases to go beyond, mixing omnichannel personalization, 360° customer view and distributed Marketing.