James INGRAM (Responsable digital & data marketing - Retraites Populaires)

[LEC Physical (ended)] Data activation and Marketing Automation for a personalized and responsible customer experience

09/22/2021 | 14h45 -> 15h30 | Room D Co-hosted with: Colombus Consulting Forum: Web & Digital Marketing

The Covid-19 pandemic has encouraged the development of digital channels in customer and citizen relations as never before. This exceptional growth is also a challenge for brands and institutions, which must keep in touch with their customers and users in order to capture key moments in their lives and offer an experience in line with their expectations.

Marketing Automation projects are becoming essential, by proposing to model customer behaviour, and to be able to offer them targeted and personalised communication through digital channels (email, mobile app, website, SMS, push...).

Colombus proposes you to come back on these challenges and to draw the trends of Marketing Automation by mixing omnichannel personalization, 360° customer/user view, and distributed marketing. To illustrate these data activation concepts in concrete terms, we have also invited a panel of clients who have implemented the Actito platform: Berdoz, the canton of Geneva, and Retraites Populaires.

Our guests will share their feedback on different aspects: brand development, customer and citizen experience and knowledge, relational programme, data integration and segregation, personal data protection...