In a globalized economy, classic competitive factors are losing importance. Winning companies are those that make the best decisions and make them operational quickly, soliciting a wide range of needs: data collection, analysis, definition of objectives, operational excellence, control, etc.
There are many candidate product categories on the market, with different costs and capacities, depending on the context and the definitions. We will detail 5 good reasons to manage your business performance in a CPM tool while giving you a detailed knowledge of the structuring of the "decision-making" market.
