Conférenciers : Pascal COULIER , Olga DAVIDIAN , Mohamed ZOHNY Thème :
Sessions Marketing Digital Forum thématique :
eCommerce & Marketing Digital
The “social media: from awareness to conversion” session reveals the strategy, activation and analysis behind using social media, content & traffic strategies that will truly drive your business objectives.
Pascal COULIER EMEA Omnichannel e-Commerce and Marketing lead EMEA Omnichannel e-Commerce and Marketing lead
Pascal Coulier e-commerce and omnichannel marketing lead, overseeing EMEA digital co-marketing programs with retail and channel partners. He has over 20 years of experience managing end to end digital marketing programs. Responsible for establishing online reach and traffic from awareness to conversion. He is also managing SEM and digital campaign strategies in the top HP markets.
He established the existing process and structure for EMEA traffic campaigns in HP and an evangelist for new digital media channels.
During 1998 to 2008, he held different roles in pure online B2B reseller and web agency managing various IT brands such IBM, Toshiba, Xerox and others.
Olga DAVIDIAN Omnichannel Online Content Lead Omnichannel Online Content Lead
In charge of EMEA Content Strategy, Omnichannel from creation to delivery (including hp.com, Retail / B2B and Distribution partners).
During her 12 year career at HP, she has been actively involved in managing HPs digital transformation from various perspectives: campaigns, digital marketing and eCommerce.
Today, leads brand and products online content strategy creation and implementation for top partners in EMEA region.
On a personal note, Olga is an passionate Instagram influencer in sports industry, ran YouTube experimental channel on tech products review.
Mission: Evangelize importance of Content for Brands.
Mohamed ZOHNY EMEA Head of Social Media EMEA Head of Social Media
Mohamed Zohny is currently the Head of Social Media for HP’s consumer and commercial Printing & Personal systems (PC’s) Division. Responsible for establishing social media, online reach and influence to meet company’s business objectives. He is now managing a team of social media experts, in charge of social channels with more than 5 million followers across EMEA.
Mohamed has over six years of experience working with some of the world's biggest social media influencers, most noteworthy is his work with (Unbox Therapy more than 12 million followers) which lead to the production of the world's most viewed laptop unboxing (over 8 million views)
During 2002 to 2008, he held different marketing roles in Mercedes-Benz and General Motors covering public relations, above the line advertising, brand management and e-commerce marketing.
Some of his recent blog posts and YouTube videos have been published on social media today and the start up, his blog post "How to become a social media influencer" ranked no. 2 on googles first page on that search term for several month in 2018.