After 6 years in the field of conversion rate optimization with our technology that empowered marketers to do manual A/B testing and web personalization, we realized we have access to a huge database of >41k website experiments made by thousands of eCommerce websites.
Analyzing the most impactful ones, we have understood the power of real-time relevant notifications that addressed the cognitive biases in order to persuade the visitors to buy.
There are 4 aspects that need to be mixed together in order to deliver a highly relevant experience:
Nowadays, we still use manual segmentation to understand to whom we are talking.
We have understood that neural networks and always-on computing power are far better than humans. And is never tired. Or prone to error.
Humans are deciding 40% of the time wrong. Even though they feel they are 95% right. Buyers are deciding based on these cognitive biases.
In this session, we will introduce Omniconvert Automated (machine learning optimization).
A product built in the past 2 years, with the help of 12 data analysts, conversion experts, software architects and a 0.75M euro fund from the EU.
In this session, you will understand how addressing anchoring, herd mentality and the framing biases mixed with automated segmentation can help your e-commerce grow